Redditch Town Centre
Partners: Steer, PRD, Waterman
Status: Completed 2021
A masterplan and capacity study for several sites within a town centre suffering from poor activation and connectivity. We built on an existing vision, set by a town board partnership, translating objectives into new spatial requirements.
Our approach to the physical regeneration of the area focused on a series of placemaking principles, aimed at re-establishing pedestrian permeability, maximising the sustainability potential of the new developments, densifying the town centre, and providing a robust civic infrastructure.